Find the Right Fit for Your Practice
Whether you’re just beginning your advisory journey or looking to evolve how you serve clients, choosing the right affiliation model is key. At Intrua, we offer multiple pathways—each designed to meet you where you are and support where you’re headed. From pure advisory roles to hybrid flexibility and streamlined platform access, our models provide the freedom, tools, and support to grow your business your way. Explore the options below to see how each affiliation aligns with your goals and client relationships.
| Role | Promoter/Solicitor of RIA | Investment Advisor Representative (IAR Only) | Hybrid Advisor (Registered with LPL & Intrua) | LPL Advisor (Platform Advisor) |
|---|---|---|---|---|
| Profile | Focused on referring business to Intrua as a benefit to their primary daily workload. | Advisors who want to focus on providing investment management services as a fiduciary without the use of brokerage services and/or the oversight of a broker/dealer. | Advisors who want the flexibility of recommending brokerage or advisory services for their clients. Advisors who are also IARs of Intrua have the ability to custody assets at one of the various custodians that Intrua utilizes. | Advisors who are registered as registered representatives and/or IARs of LPL Financial. These advisors have the ability to easily utilize our shared services for a modest override fee. These advisors can affiliate under Intrua by filling out just a couple forms with LPL Financial. |
| Licensing & Registration | Must register with state or SEC as a solicitor. | Series 65/66. | Series 6/7, 63, 65/66. | Registered with LPL. |
| Primary Role | Refers potential clients to the RIA, earning referral fees. | Provides personalized financial advice, manages client portfolios. | Offers both financial advice and investment products; blends advisory andcommission-based models. | May offer both financial advice and investment products; blending advisory and commission-based models. |
| Revenue Model | Earns referral fees from the RIA for clients referred. | Typically earns fees for services (e.g., assets under management or hourly fees). | Combines fee-based advisory income with commissions from product sales. | Pays a platform fee for access to firm’s resources, keeps most of their advisory revenue. |
| Client Interaction | Limited interaction with clients, typically focused on referrals. | Direct, ongoing client relationships with financial planning and portfolio management. | Direct interaction, offering both advisory services and investment products. | May have limited client interaction, with support from team for client management. |
| Compliance Oversight | Must comply with specific state or federal solicitation rules. | Intrua Financial Must follow fiduciary standards set forth by Intrua Financial, Inc. | Intrua Financial and LPL Must comply with both fiduciary standards by Intrua Financial, Inc. and suitability standards from LPL Financial. | LPL Must comply with both fiduciary and suitability standards from LPL Financial. |
| Custodians | Access to LPL, Schwab, and other custodians, investment companies, and insurance companies. | Access to LPL, Schwab, and other custodians, investment companies, and insurance companies. | Access to LPL, Schwab, and other custodians, investment companies, and insurance companies. |